Social Media

If you are interested in creating a social media account for your division or subunit, please fill out this planning document to think more about your goals, audience and content strategy, then contact DOM communications team at marketing@medicine.wisc.edu. We are strongly recommending that units consider whether they have sufficient resources to commit to staffing any new account, and we may begin leaning into asking for more example content prior to approval. 

All institutional accounts on any social platform need to be approved by and registered with SMPH. Account information must be shared with both the DOM communications team and SMPH. Unauthorized or inactive social media accounts established by divisions or programs are subject to closure.

Institutional Policies and Guidelines

SMPH 

• Institutional Social Media Use policy
• Personal Social Media Use policy
• Social Media intranet page

UW-Madison 

• Use of Marks policy
• Institutional and Public Position Statements policy
• UW-Madison Social Media Guide
• Platform-Specific Social Media Tips
• Applying the Brand on Social Media
• Free Expression at UW-Madison

UW Health 

• UW Health Social Media policy (The Pulse; requires UW Health login)

HIPAA questions? For guidance on how HIPAA policies apply to social media in the context of research and teaching, visit the UW-Madison Office of Compliance's HIPAA pages.